[ 고1 ]_11월 (2020)__[ 35번 ]

Anne 숑 · [고1] 2020 11월 [ 35번 ]

The Barnum Effect is the phenomenon where someone reads or hears something very general but believes that it applies to them. 
These statements appear to be very personal on the surface but in fact, they are true for many.

Human psychology allows us to want to believe things that we can identify with on a personal level and even seek information where it doesn’t necessarily exist, filling in the blanks with our imagination for the rest. 

This is the principle that horoscopes rely on, offering data that appears to be personal but probably makes sense to countless people.
Since the people reading them want to believe the information so badly, they will search for meaning in their lives that make it true.